Archive for the ‘Social Media’ Category

Internet Tip: Google Alerts

Thursday, April 8th, 2010

Do you want to find out what is new in your industry? Or what your competition is doing? Or what people are saying about your company?  You can use Google Alerts as your personal clipping service to find out what information is on the Internet about just about anything.

Google Alerts can be created to send you information posted in blogs, news stories, websites, or a combination of everything. When you visit the Alerts page, you decide what search terms you want to use, where on the Internet you want Google to search for you, how often you want to receive emails, and how many posts in each email.

Once that’s done, enter your email address and wait for your information to flow into your inbox.  It’s a wonderful tool to help you stay on top of the latest news.

  • Share/Bookmark

Class: Social Media Strategy

Tuesday, October 13th, 2009

Are you trying to create a social media strategy for your business?  Do you have a strategy, but wonder if it could be better? Do you know which social media tools can help you save time and reach more potential and existing customers?

We have a half-day class to help you create and focus your social media strategy. The class will discuss various different social networks and third-party applications, while guiding you in the decisions necessary to create a comprehensive plan to focus your efforts.  You will have the opportunity to visit different sites, and spend time creating a rough draft of your strategy while in class.

Our next Social Media Strategy class is coming up on Friday, October 23, 2009 from 9 until noon.  We hope to see you there!

  • Share/Bookmark

Social Media: Twitter

Thursday, October 8th, 2009

Everyone is talking about Twitter, and while it is the fastest growing social network right now, it will take a while before the number of users compares to other sites such as Facebook.

In a nutshell, Twitter is a cross between a social network and a micro-blog.  Users are able to send out messages in real time of 140 characters or less, read messages sent by others, and search for specific topics.

Some basic terminology to know if you want to use Twitter:

  • Followers — You can follow others on Twitter.  In fact, you want to follow others and have them follow you. These are the people who are interested in reading your messages.  You can search for people you know, people you’d like to know, people with similar interests, or companies.
  • Tweet — A tweet is any message sent out on Twitter. Tweets cannot be more than 140 characters long, which forces people to be concise and simple in their statements. It also brings about some unique abbreviations!
  • Re-Tweet — A re-tweet is when a user sends out someone else’s message again.  This is advantageous when you have an important or interesting message to share.  You send it out to your followers and ask them to re-tweet it.  They send it out to their followers, with a simple RT in front of your message, along with your username, and your message has now reached all of your followers AND all of their followers.
  • Hashtag — While reading tweets, you will notice certain words with a hashtag before them.  This helps others searching for specific topics. When you want to make it easier for a group to follow a topic, you can utilize a hashtag.  It would look like this: #computertraining

You can follow us on Twitter @ExecTraining.

To learn more about social media, attend our upcoming half-day Social Media class on November 23, 2009!  You’ll learn about Twitter, Facebook, LinkedIn and more!

  • Share/Bookmark