Sometimes I forget that the majority of the people I know in real life don’t really use Twitter. Whenever I teach or consult about social media, and how to employ a social media strategy, I often find myself asked “Why Use Twitter?”
People update with statements of 140 characters or less. It’s short and to the point, which can be very useful in a busy life! The search feature makes it easy to find out what others are thinking about pretty much any subject! If you’re wondering what people are saying about your company, a quick Twitter search will give you an idea.
One of the best ways a company can use Twitter is to reach out to their customers and solve customer service issues. In the last few weeks, I have used Twitter to reach out to my online back up service, and had a response within hours. I sent a message to Sony Electronics with a question about their e-readers, and again had a response within hours.
The responses I received were directed to me, and addressed my very specific questions. This is where using Twitter can boost customer service.
Feel free to follow us at @ExecTraining, me personally at @AZMelly, and consider taking a class to learn how to develop your own social media strategy! I look forward to helping you.




